Warren Ginn guest edits Spring 2011 Innovation

Warren Ginn, IDSA, Principal of GinnDesign, LLC, was invited to be guest editor for IDSA’s Spring 2011 Innovation magazine. Entitled ‘Material Witness,’ this issue highlights how design is contributing to both the business of product development as well as the suppliers who support it. Innovation is IDSA’s quarterly journal and is the highest profile magazine for 3000+ industrial designers and managers today.

Warren sought out authors from around the world to write articles that celebrate how the designer’s intimate understanding of materials and manufacturing drives innovation in product development and how they have become instrumental in leading the materials and manufacturing industries to recognize that innovation starts at the concept level. In addition, he wanted to offer articles that explore how we educate young designers about these technologies in our schools as well as how professionals continue their learning and apply that knowledge to new product innovations.

Table of contents for the ‘Material Witness’ issue (with selected articles available for download):

If you’re an IDSA member, you should have already received your copy of Innovation (or will soon). If you’re not a member, you can follow the link below to become a member and/or get your copy.

[The 2011 Spring Edition of Innovation]

[Read Warren’s article, The Three Stages of Understanding]